Sure you can, but you probably don’t want to. Unfortunately Facebook’s platform is simply too large to ignore. There are over 2.3 BILLION Facebook users. This means there is a very high chance that your potential customers are on Facebook and nearby. If you’re not utilizing a FREE Facebook Page for your business, service or product, then you are most definitely missing out on potential customers and sales.
You don’t have to pay to play. You don’t have to use Facebook ads. But you should most certainly take advantage of the largest free platform on the internet. Your audience is on Facebook, you should be too.