According to HubSpot, 75% of all people won’t even get past the first page of search results.

Everyone wants to rank higher on SERP (Search Engine Results Page). Everyone. Without paying search engines for advertising spots, what is one of the best ways to rank higher when people are searching for you or your service? Link Building. Think about it. Every major website wants YOU to submit as many links as you can!

  • Have a Facebook page? They’d like a link to your website.
  • Your Profile on LinkedIn? Website and all other social media pages please.
  • YouTube Channel? Website and all other social media pages please.
  • Realtor.com? Website and all other social media pages. Oh and can you include any factory tour links or related real estate pages?

Every major websites that requires some sort of membership wants your links. And there is a reason for that. They’d like as many inbound and outbound links from their website as possible. You are helping them build links.

Why?

Because they want to rank higher on SERP paying as little as possible to do so. With your help not only will they rank higher on SERP, they will extend their “reach” online to market to new users and sign up even more people.

What are Links

Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.

Be Found When People Are Looking For YOU!

How Can Links Benefit You?

Links are beneficial for any business trying to build an online presence. The idea is to have a personalized website to send all links to. That will help your website rank higher on SERP. For example, lets look at it from a Realtor’s point of view. We will compare one with a personalized website and one without.

Realtor 1 – John Doe (No Website)

  • Has a Zillow Page
  • Has a Realtor.com Page
  • Has a Facebook and Instagram Page
  • Has a YouTube Account
  • Has his picture on the company website.
  • Has a LinkedIn Profile

When we search for “John Doe Real Estate” we will find links to Facebook, Zillow, Realtor.com, Youtube, etc. When you follow those links you know what is else is usually their? Paid Advertising from your competitors! Nothing better than having a client find one of your pages to only have them click out of it because a paid advertisement caught their attention.

Realtor 2 – Jane Doe (janedoerealestate.com)

  • Has a Zillow Page
  • Has a Realtor.com Page
  • Has a Facebook and Instagram Page
  • Has a YouTube Account
  • Has his picture on the company website.
  • Has a LinkedIn Profile

Looks very similar right? There is one big difference. Jane has added all of her social media, real estate and related website pages and links to HER website. Now when people search “Jane Doe Real estate” you know what else we find? janedoerealestate.com and it is ranked very high because her link building leads to her. When that same client clicks to visit her personalized website, you know what isn’t there? ANY PAID ADVERTISING FROM HER COMPETITORS!

Having a website is not only extremely crucial, it is almost flagrant to not have one. A website is the best way to start a solid link building foundation.

Need A Website? Start Here